Marketing, Sales & Services

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Marketing

The entire marketing consulting process has the two major and basic objectives of gaining new markets and building loyalty in the existing ones. The entire operational and planning, operational and control structure has to be first analyzed and then optimized towards these ends. We at DeCORP Pi utilize both quantitative and qualitative tools to come out with a customer centric and value maximizing marketing strategy.

Market Insight

By the term 'market insight', we do not imply run of the mill marketing surveys resulting in voluminous data files of limited utility. While not discounting the usefulness of raw data, we use proprietary tools and methodologies to generate precise and targeted information. The emphasis here is on coming up with insights which can significantly improve the client's standing in the target market.

Sales

1. Identification of new channels to grow the basic lead generation process
2. Integration of the sales function with product, channel and customer strategy
3. Optimizing the post lead generation process focusing on improving the rate of follow ups and closures
4. Drawing out a model sales organization based on the above considerations
In sales consulting our emphasis is on laying down a sales strategy which maximizes the current financial and HR potential

Channel Management

After gaining an understanding of the current channels being utilized, we focus on drawing out channels best suited to the internal and external business environment. There are two major questions to be addressed here;
1. Can the existing channels be shortened profitably?
2. Can we utilize new channels to improve the overall product strategy?
We also analyze whether novel channels of electronic and mobile commerce can provide any marginal utility. The emphasis here is on reaching out to the potential market in the most time and cost effective manner.

Product Management

Before coming up with a product strategy, firstly our effort goes into gaining a complete understanding of the existing offerings. The major areas on which our product consulting work focuses are:
1. Identification of major or minor modifications which can significantly improve the value proposition of the existing product line
2. Identifying customer centric products which maximize and optimize ROI
3. Running checks on sub optimal offerings
4. Charting out an optimal product line based on the above considerations
We also lay down the technological road map required for moving towards the optimal product line.

Customer Strategy

In this era of information technology and internet, the market knowledge and insights of potential customers has increased substantially. The days of a customer being dependent on a few vendors are long passe. Every organization no matter small mid or large has to be nimble footed and plan its operations in accordance with the ever changing market landscape. As different from a traditional outsourcing partner who only focuses on "what the customer wants?" we go beyond and also focus on "how can you deliver what the customer wants."